Agriculture is discovering digitisation. It may sound unromantic, but it benefits
people, animals and the environment.
In Argentina soya farmers are slashing their use of fertilisers and pesticides because digital technology shows them the quality of the soil in real time. The cloud feeds the data to the farm machinery. This means that the right Mixture of fertilisers or seeds can be spread over the fields.
In Germany an insurance company is using drones to record hail damage to fields. Combining remote sensing technologies and geographic information systems (GIS) enables claims to be handled much more efficiently.
In the USA humidity sensors provide detailed information about soil conditions on almond farms. The analysed data is then used to control systematic irrigation. Specialists such as SAP or Accenture (a company which features in the globalance portf olios) link data analysis, visualisation and industry know-how. Even traditionalists are actively embracing innovation. The «Mobile farm Manager» app marketed by tractor manufacturer John Deere tells farmers where and when to plant
which types of cereal, where and when they should plough, and where they can expect to obtain the highest yields. Goodbye old-style farm – hello smart farm.
Big data makes agriculture more sustainable
Sowing, irrigating, fertilising and harvesting – all computer-generated. The soil quality on a farm is continually analysed via monitors. Agricultural businesses are adopting the success formulas that are used in industrial production: rigorously monitored operations to guarantee reliable product quality. Digital services
within precision agriculture increase profits and yields and reduce environmental