Of course we know the “usual suspects” when it comes to determining a woman‘s “fertile window” – the basal body temperature method and various providers of urine tests. Nevertheless, according to the founders of Ava – most of whom have a background in sensor systems and medical technology – these procedures are not very precise, and they‘re also difficult. If you wanted to be really thorough you‘d have to measure the temperature every night at 3 a.m. says Ava CEO, Lea von Bidder.
Fertility with 89% accuracy
The femtech company has set itself the objective of promoting women‘s reproductive health with a combination of artificial intelligence and clinical research. And it‘s about time too, because research into ovulatory cycles has not produced any groundbreaking innovations for decades now. The Ava armband is only worn at night, and it measures several physiological parameters, such as resting heart rate, the respiration rate, or skin temperature. So it detects the five most fertile days per cycle in real time. And it does so with an accuracy of 89 percent, as was recently confirmed by a study carried out by the University Hospital of Zürich. The results are so interesting that the renowned academic publication the “Journal of Internet Medical Research” has published the study in April 2019.
The Ava start-up team: Philipp Tholen, Peter Stein, Lea von Bidder and Pascal König
Ava has helped over 30,000 women around the world to become pregnant.
The smart armband has now made a name for itself in the research world. Following its launch in the USA in 2016 it‘s now sold in 36 countries. Ava has helped over 30,000 women to become pregnant. A figure that‘s growing by 50 a day.
The firm‘s 100 employees in Zurich, San Francisco, Belgrade and Makati in the Philippines can‘t complain about not getting their due recognition. For instance, in the US economics magazine Forbes 2017 Lea von Bidder was rated as one of the “30 most successful business founders in the last 30 years”, and the Swiss “Handelszeitung” newspaper placed the firm in the top 3 of its “Company of the Year” competition. Ava won the “Swiss Start-up of the Year” twice in a row, and last year the femtech company scooped the “Swiss Medtech Award”.