Innovation in Private Banking:
personal client magazine replaces traditional asset statement
Globalance Bank is adopting a new approach to the reporting of investments by being the first bank in the world to launch a personalised investment magazine with customised content relating to each client's portfolio and individual investments.
In January every year private banking clients receive the traditional asset statement which provides detailed information about their portfolio and individual investments. At most banks the asset statement is a standardised, sober, figures-based document which many investment clients often find impossible to understand.
Globalance Bank wants to make information about their investments easier for clients to understand, more transparent and personalised. That's why it's taking a new approach to the reporting of assets and is producing a personalised magazine for all its clients which provides content, stories and explanations relating to their own specific portfolio. Every client will therefore receive a magazine which focuses on his or her own portfolio and interests.
The concept for this forward-looking type of reporting in the private banking sector has been developed in conjunction with Prof. Dr. Thomas Garms who is a leading publicist and media consultant in Germany.
*initially only available in German