Michael is responsible for the Marketing & Communications activities for the Globalance Bank.
He is a senior marketing professional with 20 years of experience working in branding, marketing and communication. Before joining Globalance, Michael was responsible for the global brand management team incl. management, development and implementation of the Hilti brand around the world and the consulting of business units on the marketing communication of new product launches and strategic communication campaigns.
Prior to joining Hilti Michael was Head of Global Branding & Advertising at ABB. Next to the global branding role Michael was responsible for corporate events and advertising campaigns. He also drove the communication and 360° activation of the partnership with “Solar Impulse” and joined them on the journey all the way from Abu Dhabi to Hawaii.
At the global brand consultancy Interbrand he consulted many leading national and international brands on brand creation, implementation, management and evaluation.
He Michael started his career at the Deutsche Telekom in Bonn, where he was responsible for international sales marketing. Next to the development and implementation of an international shop concept across more than 11 markets he supported the exclusive iphone launch in Germany.
Michael studied international marketing at the university of applied science in Muenster, Germany.
How many times do you get the opportunity to write history? I asked myself this question when Solar Impulse, the solar powered plane started in March 2015 in Abu Dhabi to fly around the world to promote clean technologies. It truly inspired and moved millions of people around the world along the journey. Globalance is for me the Solar Impulse of the financial industry. «Swiss banking with a mission» is our promise and we want to inspire and empower investors to invest in game-changing companies to address the global challenges and invest in a positive future. Our task in Marketing and Communication is to bring this promise to life across all our touchpoints.
We invest in assets with positive economic, societal and environmental impacts.learn more
We invest in assets that help to master the great challenges of our time and profit financially from them.learn more
You benefit from 0% legacy costs, our high equity ratio and the exclusion of all risky banking services.learn more
The low investment costs and the broad diversification protect your wealth and increase your returns.learn more